Wednesday, October 24, 2007

TBWA'S New Office. JA!!

the famed LA agency famous for its Little Lad starburst and countless Skittles ads have opened a new office to capitalize on one of the world's highest income per capita markets. Where you ask?

Here are the choices:

A. Germany
B. Argentina
C. Dubai
D. Iceland

The answer is of course.....


Reyjavik, Iceland
This is a great move. Iceland has a booming economy and a capitve audience (it is an island) and its dark for 16 hours a day in winter, which leaves lots of TV time. They only have a staff of 20 but could this signal TBWA's intent to expand further into Europe?

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