TBWA'S New Office. JA!!
the famed LA agency famous for its Little Lad starburst and countless Skittles ads have opened a new office to capitalize on one of the world's highest income per capita markets. Where you ask?
Here are the choices:
A. Germany
B. Argentina
C. Dubai
D. Iceland
The answer is of course.....
D.
Reyjavik, Iceland
This is a great move. Iceland has a booming economy and a capitve audience (it is an island) and its dark for 16 hours a day in winter, which leaves lots of TV time. They only have a staff of 20 but could this signal TBWA's intent to expand further into Europe?
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