Monday, February 4, 2008

My favorite ad from the Superbowl.

Why this one? Read after the video... (Video courtesy BBDO NYC).

It has no special effects. No laugh out loud moments. No super celebrities. No kicks to the crotch. No talking animals. No bathroom humor.

Its just two guys talking. Thats it.

It just tells a story, and thats what advertising is supposed to do. Period. It helped that the music was good, editing better, and surprisingly the acting was great. But in the end it was a great story told well. It's good to see a human face put behind these people we only see for 2 hours on sundays.

There were 20-25 advertising students here last night. They all agreed about it being the best. We are the people that will be making the commercials you see for the next 20 years and we chose this. I hope you like this too because if we all like it, you're TV might be filled with them for the next 20 years.

1 comment:

pikepace said...

I also really liked this one. It stood out precisely because I was waiting for a crotch-kick or similar gag and it never came. Although it stands above the rest, it does not make me want to watch more football or play the oboe, so is this a good way to pitch a product? Then again, I guess the most important thing is that I remember it the next day.