Choose your words wisely.

The pope says advertising is killing religion. Well kinda. In a recent interview he says that modern culture is killing faith. He said:

"nations once rich in faith and vocations are losing their own identity under the harmful and destructive influence of a certain modern culture."

Its probably a tough time for the pope right now. Religion is on the decline in most of the western world. With increasing war, depression, human rights violations, and evil all under the name of leaders who claim to believe in god, its not surprising for this decline.

So I don't blame the pope for lashing out at what he doesn't understand. The only problem is that he's attacking himself. Religion is the original culture. Its more modern than any fad or trend. Its always changing, whether for better or worse.

More human culture has come from religion than anywhere else. He is missing a huge opportunity to use religion as the center of culture. Instead it sticks to what its good at. History and fear.

As a non-religious person I have a healthy bit of contempt for it. However, I believe that the best parts of humanity are also represented in religion. If I was in charge of rebranding religion I would build it around culture and the fact that it is the original seed of culture.

So Pope Leo, its time for a rebrand of religion. You can do this. The world needs you to do it cause lets be honest, condoms arent that bad.