Saturday, April 26, 2008

Brandcenter is not a school for Art Direction.

I've debated posting this but I believe it and it's important to put out there.

This school does not train art directors. There are no art direction courses. No photoshop. No illustrator. No anything. You get one technology class the first semester with a few tips and tricks and then a pat on the back and good luck.

This school trains writers and writes who can art direct. Besides Rick Boyko and Wayne Gibson the rest of the teachers I've had have been writers. I don't get judged on my art direction much in the open. It's always and I mean always this phrase:

Where's your big idea?

This is a good idea. This trains creative directors. The sad thing is that not everyone is going to be a creative director. Some people just want to be art directors, and I think that by not teaching art direction it handicaps more than it helps.

Miami teaches art direction. Year after year they get good visual ads coming from South Beach. Portfolio school teaches art direction. Chicago portfolio school teaches it too. I love the program. I want to learn to be as dangerous as possible, but it would be nice to have a little direct teaching every once and a while

12 comments:

joxmongoose said...

It was good knowing you. Good luck in all your future endeavours.

Joey Camire said...
This comment has been removed by a blog administrator.
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