Thursday, November 29, 2007

Playstation account won by Deutsch.

TBWA is out of the Playstation business according to Agency Spy. The 150MM dollar account was being pursued by incumbent TBWA, Publicis & Hal Riney, Publicis West, Grey, Young & Rubicam, and JWT in San Francisco; and independents 72andSunny in El Segundo. Hopefully we can see some new stuff that doesn't involve tons of graphics special effects, and celebrity endorsements in favor of something that will help SELL THE PS3!

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