Switching Into Strategy

Another week another Don Just project. This time was different though. It was the first time I tried the strategy hat on. The requested media was not on target with what I felt was the core audience. I changed the assignment to better fit the core audience.

This previous paragraph is not one you usually hear from Art Directors. Its all where's my brief I've got to make this pretty STAT!

Thats the difference behind Adcenter. Its not just about creative, its about learning to make decisions that are the best for the specific client. Its a weird feeling to act this way. I never came here thinking I would learn some business. I like making things pretty, but its nice to touch the other side for once.