Sunday, September 23, 2007

Corona's new direction

Corona. I've concepted for you for two weeks and now I begin to art direct you. It is not easy.

I thought concepting was the tough part. It is, dont worry. But the art direction is just as hard. It requires just as much thought. Its not just pretty type and a pic and a logo in the bottom right. This is not being a graphic designer.

I thought my background would be more of a help, but I honestly only knew how to make things pretty, not relevant or well thought out.

Don't let any smart ass copywriter tell you its easy. Sorry copywriters, but we are special, don't worry you are too.

Hello Illustrator, hello photoshop, hello Adobe for the rest of my life.

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