Another tool in the clients arsenal.

I was watching HULU last night and was watching a horrible ad for Splenda and looked over at the bar on the left and saw this:
Two buttons where you can rate whether you liked the ad or not. I would love to be in on the client call when Splenda calls Pedone & Partners to tell them that NBC says that 98% of people hate their ads.

The sad part is HULU is a great place to showcase cool pieces of work with great stories. To use it to show the same ad 7 times in an hour makes me just pray for the variety that traditional television provides. Just another reason to make something people will enjoy I suppose.