Wednesday, January 14, 2009

Youd be stupid not to do this.

President Obama got his official presidential portrait today. Now that in itself is not a big deal. However he is the first president to be officially photographed using a digital camera. Which camera company was used to shoot it. There is a HUGE quick marketing opportunity here.

"You're now gazing at President Barack Obama's just-released official portrait -- the first of a U.S. president ever taken with a digital camera. That means we can peek at the EXIF data -- this fine specimen of portraiture was snapped with a Canon EOS 5D Mark II on January 13th, 2009 at 5:38 pm with no flash, using a 105mm lens stopped to f/10 at a 1/125 exposure, with an ISO of 100 by newly crowned official White House photographer Pete Souza. Nice work, Souza -- but we think it could use a few lens flares." - Engadget

Dentsu is their agency. What are the odds they do nothing and never use this fact? I say 75%. These are the kind of gifts that land sometimes and if you don't use them, well wait until Nikon gets their hands on next years shoot.

1 comment:

Claire Dalton said...

next years? do they get one every year like a yearbook?

that's cute :)