Cutwater Interview

It's never too soon to start looking for a job, especially when jobs disappear like its 1931 again. So I contacted some people before I left Virgina and set up a meeting with two ex grads, Jay Lorenzini and Eric Boyd, from VCU who now work at Cutwater.

Cutwater was fromed as a satellite of TBWA and is now seperate and run by Chuck McBride. They currently (1/10/08), are AOR for Jeep, Lenscrafter and Ray-ban, along with doing some great projects for Levis and many other clients.

I took two of my current campaigns a nervous smile and tried it out. I was afraid I was going to get a bunch of people looking to rip young guys like me apart, exact some revenge. This was as far from the truth as possible. They were honest and dead on with my work and completely open for any questions and full of great advice on books. I spent over 40 minutes with them and really got a good feel for what VCU provided outside Richmond and what Cutwater was all about.

Cutwater is a fantastic place to work. They had just lost Levis to W+K recently and were still coming down from it. Lee Clow had flown in to look at their work to help glean and choose the best. The offices are very cool and surprisingly quiet, but it was obvious that they had massive amounts of talent.

I left high. I had exceeded my expectations for myself and Cutwater and left with great advice and contacts. I loved the work that they were doing and more importantly the people they had.

Tomorrow: Goodby Silverstein and Partners