T.A.G. Informational Interview

T.A.G. was not even on my radar. I had no idea what to expect. They won a Cannes Grand Prix for Halo 3 "Believe" campaign and were part of McCann thats all I knew. I showed up to McCann and they told me they were at their own office, so I trekked over and up the elevator in a back alley in a empty building. I was worried that T.A.G. was just a office with a secretary and one production artist surfing the web.

THe offices were the best I had seen. No offices or closed off spaces, loft style everyone looked relaxed and were hopping between the ping pong table and the xbox. After getting to look around I started to wonder where the rest of the team was. There were maybe 30 people there. How could thirty people put together a Cannes Grand Prix?

Sitting down with one of their two CD's John Patroulis I saw how. They had fun but worked their asses off. Everyone threw ideas around, and no one was left out, and it looked like a damn fun place to work. Aside from running the global Xbox account they were pitching accounts left and right and looked like they were headed for big things.

If they weren't on my radar before, they were a big green blip now.