Art Direction Fad #1: Kinetic Typography

I've seen these videos on the web for a few years now. They have been used in movies for some time now, and all of a sudden they've become every art directors go to typography choice for TV commercials. They're great. They give the attitude of the voice over through type, not easy to do. Its just interesting to see every shop using it these days, as you have probably seen below:



Its a small world here in the ad world and everyone borrows good ideas and wears them out just as fast. Its too bad this will be worn out, I have always been a fan.