Comm Arts: FAIL

I received the bible yesterday. The Comm Arts advertising annual, alot of people wait for this little white book. It usually is the difference between a pay raise, a promotion, or better offers. Its filled with the best work of the year from around the country.

The only problem with it this year is that it sucked. Hard.

It was filled with one offs, puns, and top of mind executions. It left me looking for more and a sinking feeling. Am I getting better at this or was this a bad year for advertising?

Part of it comes from the fact that I've seen a lot of the executions before through my wanderings on the interweb, the TV and other. And on the other hand we are trained to throw out the visual solutions in favor of a integrated campaigns with insight and substance.

Comm Arts you've let me down two years in a row. Hopefully I can do better.