A win by any other name.

We won a pitch. Finally. It took a year and a half to win one. It feels good to win. Its why we are here, to win new business. So after all the work and time put in and a hard fought win over a lot of great pitches I should feel on top of the world but instead I feel exactly the same.

Well becuase the day you win one account there are 400 behind it that you have to pitch as well. I figure that you lose 9 of 10 pitches you participate in. Unless you work at CPB or W+K, pitches flow together, its great to win because you keep your job and maybe get a raise, if you lose usually no harm no foul. So I'm back pitching again today for Sigg water bottles, and tomorrow on to freezers, salsa, bronx zoo, dickies, One Show, D&AD, and portfolio. No rest for the weary.