Take head, bang against wall, repeat.

I've been working on the same project for 2 weeks now. Sounds nice right?

Stable, hands on kind of work.

It is except its one ad. And as im writing this Im on my 38th version of it.

But Jesse thats not that bad? You're getting work and updates and a real feel of the process of making an ad. You are correct sir maybe too correct, it isn't that bad.

Well it wouldn't be, if it was anything else. Except that this time its a coupon, a FSI or free standing insert. The ones that fall everywhere when you pick up a sunday paper or magazine and you curse.

38 kids. Its been tossed between CD's for 25 of those. Then to client for 12 of those. And after work yesterday I thought that would be it, but no the best was yet to come. The CMO took my beautiful hand carved add to a focus group for testing. Perfectly normal right? No. This focus group was her showing it to random people at STARBUCKS asking if they got it. Apparently people dont know how to read over the rims of their venti frappa douchbag latte assholes.

So I sit here staring at the same FSI that greets me every morning. Hello good friend!!