I left my heart.

I left my city by the bay by force two years ago. I loved it there. Great friends, good food, lots of fun. I was running every day, losing weight, loving life. But I was missing something. A job. A career. Something to pay the bills.

I left for the other side of the world, Richmond Virginia. I worked my ass off for two years. And for two years I had no idea where the hell I was going after. I never had to worry about it for most of the time because I was too busy working, but slowly the thought creeped back up.

NYC? LAX? ORD? SEA? SFO?

I had no dreams of being able to choose where I could go. There were no bidding wars on the horizon. No moving expenses, or dream apartments. It was really just what the hell was my next move?

But deep down I wanted to go home. The thing about California, and San Fran more specifically is that once you live there, its damn hard to go anywhere else, and I wanted to go back with my head high and a job. The returning hero.

I can happily say now that is what is happening. I've accepted a internship at Goodby, Silverstein and Partners. I couldn't imagine a better place to land, surrounded by more talented people to start my career again.

I left my heart there, but will be back shortly to reclaim it. Welcome home.

Goodby Informational Interview

Goodby Silverstein and Partners is a trip. Walking into the building is a trip itself. I sat in the lobby looking at their massive amount of awards lining the walls. Clios, Andys, Lions lined the entire lobby, but something wasn't right. Out of all the awards lining the walls there wasn't one award that wasn't a gold. No silvers, no bronzes, nothing. Every award they had on display was a category winner. Apparently they weren't too fond of their second place finishes.

The first people I spoke with were Stephan Copiz and Matt Roberts, both were in charge of the NBA which has won just about everything and is great work. Stephan is a great art director and had some great advice for art directors, which surprisingly was the only advice I got for an art director.

Have at least one campaign that's art direction heavy. Do something crazy, that hasn't been done art direction wise to show that you can art direct the hell out of something. It was the first time I had heard anything that wasn't idea idea idea.

Goodby was great, it didn't feel like an ad agency though, quiet and cubicled it felt like an insurance company, but considering the amazing work that comes out I imagine no one cares too much about that. It definitely is a place I would love to work, one day.

Doritos Thrutiness Crunchtacular Idea

Kudos to you Doritos!

Your sponsorship of Stephen Colbert for the last few months has been fantastic. It has given you more positive media impression than any campaign could have done.

You even stand by him as he mocks your product and its ability to turn his waste bright orange. It takes alot of guts for the client to stand by and watch with a twisted grin.

But through it all I bet that Doritos sales have increased, which is the final goal and on top of you rolled out a new flavor, which I want to try, so again Kudos to you Doritos!

(And to you Goodby for probably dragging them into saying yes for this. Good job!)

Adobe CS3: Creative License

Agency: Goodby Silverstien & Partners (San Francisco)
Concept: Be as creative as you want/need with Adobe CS3.

What a great simple well executed sites. My favorite this year by far.

Here's the link.